Xinyayi jewelry co., ltd. was established in 2008, is a luxury customization company integrating r&d, design, production, sales and service. "We produce artwork only, not handicrafts!" is the key concept of Xinyayi.

“Every product has a living soul.” " We serve people who are persistently pursuit of art , focus on design and presentation for aesthetic feeling and the style able adapting to globalization , we also want to interpret the art culture with our craftsmanship to create customized products convey the people who desire to enjoy the high quality of life.

The Xinyayi jewelry co., ltd. was established in 2008, is a comprehensive enterprise integrating jewelry&timepieces design, production and sales.
The company has been established till now, focusing on high-end customization and production and sales of the mild luxury products, covering several fields of glasses, timepieces and jewelry. We providing high-quality product services and OEM services for both domestic and global customers. The headquarter located in Shenzhen Shuibei international jewelry city, the core area of jewelry and jewelry industry in China. We are gathering the top designers, professional production technicians, elite sales and management teams of the jewelry and glasses industry.  Every single detail of the production process is subject to quality control and strives for perfection.
  
Xinyayi 18k gold glasses

In 2016, The outstanding Japanese glasses master Akinori Inose who has more than 50 years experience of making handmade glasses has had his first trip to China, in Shenzhen, the world-famous jewelry manufacturing city. He met with The chairman,CEO of Xinyayi jewelry co., ltd. Mr.Jack Yu. They cooperate as partners to combination of aesthetic feeling, jewelry and glasses to the heart of craftsmen, Then the fantastic glasses with a kind of Literary feel - Raidel was born.

Anyone who knows anything about the Japanese eyeglass industry might heard of the heavy name:Akinori Inose. As one of Japan's top five eyeglasses master, he spent most of his life in the glasses industry, persistence and stubborn. Time flees, 50 years of professional life of the accumulation, now his thoughts like has gathered into a broad but quiet lake, leisurely boating on it, He carefully created, The beautiful handmade creation,all appear so proper, more than adequate. That took a lot of time and honing geometry to see exactly what it is. It's like exploring a buried treasure. The deeper you go, the more you'll find. And behind all the shiny and cool achievements, are engraved with his challenges to the limits, and beyond.

Akinori Inose Choosing to cooperate with Xinyayi is not only an amazing coincidence but also an inevitable happening. For the master of eyewear, who made the most valuable spectacle for the emperor of Japan, which cost 17 million Yen, Xinyayi company's madness desire to making the finest glasses impressed him very much. From the beginning of the plan, all the arrangements need to be comprehensive: to collect customer information, consider hair color, hair volume, eye socket depth, brow height and other factors; The pure gold material needs to be handmade completely. Even the smallest screw takes more than 40 hours and goes through dozens of processes. The last step is the long polishing process, to use the jewelry to make the glasses avoid to appear any welding spots, natural. Of course, this complicated and delicate process ultimately requires a powerful microscope to check. Each square millimeter of Raidel frame has 1-2 times density than other glasses frames, indicating that it is more delicate, textured and perfect.

Handmade is the label of Xinyayi has been working on luxury products for more than 10 years, and its product scope includes gold glasses, wrist watches, jewelry and other series, with the core of pure handmade craftsmanship as the highlight. At present, it owns sub-brands such as RAIDEL and DE of high-end art glasses, and sets up several branches and design research institutes in Shenzhen, Hong Kong, Macao and other places. Its business has covered 28 countries and regions in the world, and it has a strong innovation and design ability.

There are only few people know that a pair of Raidel frames, even the simplest model, can take more than 200 hours to polish through 108 processes. with more complex, at least half a year to sample, shape, design, and production. For the wearer, Raidel is more than like a product, a tool, also it's like a work of art, and this, When the moment of people hold the Raidel glasses, who really can? They tend to have the aesthetic feeling which hard to describe, handmade marks reveal on the bridge, the rim or the curve of the temple, the carve patterns pleasing to amaze,  particularly comfortable for wearing.

Corporation Motto

Different vision, Different world.

Our Philosophy: Pious art embellished excellent life

Our Duty: Be the innovation icon of luxury industry

Our Vision and Strategy: Making extraordinary works of art that could influenced many generations