For a long time, people have a kind feeling of crush on the scarcity and noble of luxuries , pursuit of luxuries with madness, but in recent years, as people's cognitive level gradually improve, the so-called "luxury" is currently being savaged by its name, luxury goods have been thought of ‘only luxury but nothing else" , many products, if not see the price tag, which might been ignored even cause people thought that were some old and cheap stuff from nowhere, That make whole luxury industry feeling shaky.


Creative across area is just a breakthrough in the luxury business

Jewelry combined with glasses, this is the first step of Xinyayi jewelry co., LTD. (Hereinafter referred to as Xinyayi). The Raidel brand own by Xinyayi, with the positive attitude for the breakthrough, will bring a new concept creation: jewelry glasses to the whole industry then presented to the market, That is a brilliant idea of the Jewelry plus glasses, full golden frame with diamonds and gems as well, the entire glasses frame without any flaws is perfect in nature, that caused a big shock in the market.

The difficulty of production creative is not the need for business leaders to make decisions. The real difficulty are: Do the business leaders really have the sharp observation and ambitions created by the broad mind? The creative origin of Raidel jewelry glasses actually include two parts: the "creation difficulties"of craftsmanship and the consensus between the act with the ambitions created by the broad mind.
 　
The "creation difficulties"of craftsmanship and the consensus between the act with the ambitions created by the broad mind.

In the opinion of Mr. Jack Yu , Chairman of Xinyayi, the craftsmanship is not only need to be creative but also need to "creation difficulty". You probably think every single part look nice by observed would be ok, but we believe that is just begun. The production procedure of one pair Raidel glasses could take 308 steps and cost at least 200 work hours. Many people might not know the details of production and what is that for, but in Raidel, Following all of those strict processes is just the normal daily routine.

How to achieve the consensus between the act with the ambitions? In fact, we always say  a product has its own soul that is not kind of metaphysical, but the connotation that the manufacturer has given to the product is actually could be perceived by the wearer.

Gold, gems, and the vision beyond the mundane standard are both attached to the glasses, with the wearers through their extraordinary life, have seen the wider world. Only if the product itself has been given a marvelous meaning could sensed by the wearer, otherwise there will be nothing!
Different vision, different world, that's what Raidel sees, and that's why the combination of the jewelry and the glasses comes into amazing play.

Insist to maintain the high level of craftsmanship is the basis element of the precious legacy to passing on.

In Raidel's understanding, ingenuity is actually the most rational part. To insist on craftsmanship is actually a strict requirement for product quality, and a clear goal to create real works of art instead of crude crafts. What can be handed down to future generations will be fine. This will not be changed by human's will, but in accordance with the strong natural logic.

A person, if there is something that can really pass on to future generations, it must be the extraordinary vision and extent of large-minded. The vision of Raidel jewelry glasses is to influence many generations, which requires the perfect luxury goods that can truly match the wearer's extraordinary vision and pass on through the years.When the meaning of a piece of work sublimates to such, you can really understand the ingenuity of the Raidel jewelry glasses.

This is the breakthrough and creative brought by the different vision, which could become a brand new creative icon in the luxury industry. Raidel believes, "vision is different, the world is different.